Ruffalo Noel Levitz (2013). 2013 marketing and student recruitment practices benchmark report for four-year and two-year institutions. Coralville, Iowa: Ruffalo Noel Levitz. Download here.
Radford, A.W., Cominole, M., and Skomsvoid, P. (2015) Web tables-demographic and enrollment characteristics of nontraditional undergraduates: 2011-12 (NCES 2015-025). National Center for Education Statistics, Institute of Education Sciences, U.S. Department of Education, Washington, D.C. Download here.
Ruffalo Noel Levitz (2014). 2014-2024 projections of high school graduates by state and race/ethnicity, based primarily on data from WICHE. Coralville, Iowa: Ruffalo Noel Levitz. Download here.
Is your campus ready for the major changes that are already sweeping across higher education?
Very few colleges and universities are immune: Expected trends and current realities include serving proportionally more adult students, delivering more online classes, and being subject to shifting demographics and attitudes toward higher education that are putting pressures on traditional funding models and enrollments.
Clearly, most institutions need strategic planning, yet research shows few campuses are well-prepared for what lies ahead. Across sectors, only about one-tenth of higher education institutions report having a long-range, strategic enrollment plan that they judge to be “excellent,” while only another 25 to 40 percent rate their plans “good.” The remaining half indicate their plans are “fair,” “poor,” or nonexistent. (See this report for specific breakdowns by sector.)