The private for-profit college sector has been responding to the proposed “gainful employment” rules for the last few years. Government requirements suggest that for-profit and community colleges must meet debt-to-loan standards for their career-related programs. For-profit institutions have had to address their business operations and graduate outcomes in response to the proposed rules. These proposed rules have had an overwhelming impact on strategic planning, operations, fiscal issues, school reputation, and marketing.
How have for-profit institutions successfully met these requirements? By assessing their students and graduates, guiding their planning with that data, and increasing their accountability to students and accreditation bodies. I call these institutions the “haves” of student enrollment management and satisfaction assessment. Their example can guide other for-profit institutions in responding to the changes set forth by the gainful employment rules.