Noel-Levitz, NRCCUA, and OmniUpdate conducted this survey of more than 1000 high school seniors, examining their attitudes and behaviors toward college Web sites and e-recruiting efforts. Among the highlights:
- 1 in 4 students reported removing a school from their prospective list because of a bad experience on that school’s Web site.
- 92 percent said that they would be disappointed with a school or remove it entirely from their lists if they didn’t find the information they needed on the school’s Web site.
- 76 percent of students said they use Facebook, while 33 percent reported using MySpace.
- 76 percent of students supported schools creating their own private social networks for prospective students.
- 52 percent of students said they have viewed videos about colleges, while only 10 percent reported watching them on YouTube.
- 46 percent claimed that the current economic crisis had caused them to reconsider the schools they would apply to or attend—an increase from 34 percent just last year.
- 23 percent of respondents reported searching college sites from their smart phones.