Did you know the satisfaction levels of your different subpopulations on campus can vary? Not all students are as satisfied as others.
For years, in working with individual campuses to help them understand their student satisfaction assessment results, I have observed differing satisfaction scores for student subpopulations on a campus-by-campus basis. For example, when I see more females in a data set, I know the satisfaction levels are more likely to be higher.
I have shared these observations with campuses anecdotally to guide them in their review of their results, their understanding of the comparison with the national data, and in helping them to think about intentional activities to improve satisfaction in key populations.
I am excited to share that this year, the 2018 National Student Satisfaction and Priorities Report looks at the national satisfaction levels for key subpopulations to provide insight into how various subpopulations may influence overall satisfaction levels. Understanding which students are less satisfied on the national level can help you target initiatives to similar student groups on your own campus, improving student satisfaction and ultimately student success for specific populations.
The power of institutional choice perceptions in student satisfaction assessment
We have consistently seen that students who say they are attending their first-choice institution have significantly higher levels of satisfaction. This is true across institution types serving traditional-age students:
What these charts reflect is that only one-third of students attending their third-choice institution identify themselves as being satisfied or very satisfied with their experience. The majority of these students indicate that they are dissatisfied.