Co-written with Brian Jansen of Noel-Levitz
As the National Candidates’ Reply Date of May 1 quickly approaches, you may find yourself looking back on the past recruitment cycle and weighing how well your team was able to cultivate your prospective student population for the incoming class. As you do so, consider the following questions in your evaluation:
- Did you use a shotgun approach when purchasing names in your student search efforts? Did you experience less than stellar response and conversion rates? What percentage of your enrolled population came from your search name purchases, and are you satisfied with the outcome?
- Were your counselors struggling to build early and solid relationships with prospective students due to a large inquiry or applicant pool? Do you feel that your counselors are unable to truly make impactful and influential phone contacts with students/families due to the size of your pool of students at each stage of the funnel?
- Was there a lack of prioritization or absence of segmentation when communicating with prospective students? Would you deem your communication flow/plan as a “one-size-fits-all” approach?
- Did budget cuts limit your ability to work the prospective student funnel efficiently and effectively?
- Did the size of your inquiry and/or applicant pool shrink?
- Did your counselors travel extensively in secondary and tertiary markets?