In May, I wrote about the driving factors influencing traditional student enrollment decisions. We now have data available on which enrollment factors are critical to nontraditional students, including online learners and students 25 and older.
Every year, hundreds of campuses administer the Adult Student Priorities Survey™ (ASPS) to their adult undergraduate and graduate students and the Priorities Survey for Online Learners™ (PSOL) to students enrolled in online programs. In addition to the items rated for importance and satisfaction on the general student experience, both the ASPS and PSOL include items that address factors in a student’s decision to enroll (nine items on the ASPS and ten items on the PSOL). The 2012 national research report The Factors Influencing College Choice Among Nontraditional Students focuses on data from more than 5,500 students and 17 public and private four-year institutions that completed the ASPS and 17,000 online learners from 16 institutions that completed the PSOL during just the fall of 2011. There is special emphasis in this report on the different perceptions of undergraduate and graduate students in both data sets.