If you heard a cheer in mid-July that appeared to be coming from a Ruffalo Noel Levitz strategic enrollment planner near you, you were hearing the celebration that signaled the arrival of the second edition of Strategic Enrollment Planning: A Dynamic Collaboration. It’s been four years (2012), since we published the first edition, under the editorship of Dr. Jim Hundrieser.
Why focus on strategic enrollment planning?
The higher ed landscape is changing fast, and sticking to enrollment planning methods from the past will likely not yield the kind of results most college and university leadership teams are looking for. Participation rates for direct from high school students are actually in decline, and combined with shifting demographics overall, we are in a zero-sum environment. Every bit of enrollment growth for one institution is likely to mean a corresponding decline at another. Competition is increasingly fierce, and not just for traditional, on-ground students.
What’s in the new book edition?
Strategic Enrollment Planning: A Dynamic Collaboration, 2nd edition, provides a roadmap for navigating the shifting higher education terrain. It does not describe a magic formula, and certainly not every institution is ready to embark on the process. But for those who are, and who have the leadership and drive to see the process through, it can help shift a degree of control back to the institution.