• 800.876.1117
  • RuffaloNL.com
  • About Us
  • Our Consultants
  • Our Services
  • Case Studies
  • Blogs
  • Events
  • Papers & Research
  • myRuffaloNL
  • Contact Us
  • Careers

Ruffalo Noel Levitz Blog: Higher Education Enrollment, Student Retention, and Student Success

The blog of Ruffalo Noel Levitz, the leading enrollment management consulting firm.

Blog for Enrollment and Student Success
  • Blog Home
  • About the Blog
  • Contributors
  • Categories
You are here: Home / Archives for higher ed strategy

Five strategies for overcoming resistance to change on college campuses

April 3, 2014 by Dr. Lew Sanborne 1 Comment

How can you overcome resistance to change so that your institution can adapt and better serve your students?

Have you ever encountered resistance to a new idea on your campus? Tried to get people in your department or other campus departments to cooperate and coordinate with each other? Pushed for a change that goes against the classic “that’s the way we’ve always done it” logic?

Given the way campuses operate, these are practically rhetorical questions. Of course you have run into resistance to change and new ideas. I’ve worked in higher education on campus and as a consultant for more than 20 years. Getting colleagues to take a risk on a new idea or trying to change an organization as big and diverse as a college can be very difficult.

At the same time, change is essential for colleges and universities, especially in light of the changes that are sweeping higher education. So how can you overcome resistance to change so that your institution can adapt and better serve your students?

I’d like to suggest the following five strategies that can help any planner or campus agent overcome resistance on campus. I’ve not only seen them work with the campuses I consult with, but I also used them when I served on campus as well.

Use data and communicate effectively about it

In a previous blog, I argued for the presentation of data within a narrative framework. The embedded concepts in that blog are two of the keys to overcoming resistance on campus: use data to justify your proposals and new programs, and communicate effectively about it. Data and communication are essential. During the preparation stage of every Strategic Enrollment Planning project I launch with a campus, we identify who is going to be responsible for data collection and who is going to be responsible for internal communications. Then we build a communications plan so that we know how we are going to keep the campus informed and engaged in the process. Communication cannot be an afterthought. Effective planners use open forums, email, and the web. They insert their messages into annual or semi-annual presentations by the president. They visit faculty and staff meetings and present the process; they are open to questions and they respond promptly and honestly.
[Read more…]

Filed Under: Enrollment Management Tagged With: higher ed blog, higher ed blogs, higher ed strategy, Overcoming resistance to change on college campuses, strategic enrollment planning

Sign Up

Want the latest updates from Ruffalo Noel Levitz? Sign up for Strategies, our e-newsletter to receive updates on new papers, reports, and events by e-mail, including our latest blog posts. Sign Up »

Connect with Us

Contact Us

Phone: 800-876-1117
E-mail: ContactUs@RuffaloNL.com
Web: www.ruffalonl.com

Recent Posts

  • Inspiration and insights from keynote speakers at the RNL National Conference
  • High school counselors: Preparing to better serve our students
  • Student satisfaction data: Overcoming barriers and facilitating use
  • College admissions budgets—how are they changing?
  • 5 requests for assistance from college freshmen at the beginning of their first year

Categories

  • Campus Case Study (12)
  • Degree completion (59)
  • Digital Marketing (2)
  • Enrollment Management (285)
  • Featured (3)
  • Financial Aid (56)
  • Fundraising Management (2)
  • Higher Ed Administration (5)
  • Market Research (11)
  • Marketing (124)
  • News (11)
  • Professional Development (17)
  • Student Recruitment (224)
  • Student Retention (215)
  • Student Success (6)
  • Technology (35)
  • Uncategorized (16)

Subscribe

Subscribe by e-mail to get updates from the Ruffalo Noel Levitz Enrollment Management Blog.

Delivered by FeedBurner

Note: You will only receive updates on posts from the Ruffalo Noel Levitz Blog. To receive updates on all of our papers, research, and events please use the Sign Up link.


1025 Kirkwood Parkway SW | Cedar Rapids, IA | 52404
800.756.7483 | www.ruffalonl.com | marketinginfo@ruffalonl.com
Contact Us | Terms of Use | Privacy Policy