How can your campus build a strong graduate student population? We are seeing an increased interest from colleges and universities looking for ways to strengthen their graduate recruitment efforts, especially in light of recent decreases in new graduate student enrollment across the nation.
The above graphic shows the findings of a recent Noel-Levitz report on graduate marketing and recruitment practices specifically for master’s programs. This graphic highlights 11 practices that were frequently rated either “effective” or “very effective” across all institution types.
The 11 practices shown are mapped against a traditional student enrollment funnel to allow us to examine which practices are particularly effective as prospective students move toward enrollment. This approach allows graduate professionals to analyze their process more granularly to identify specific actions to take to improve graduate recruitment efforts at each stage.