How effective is your campus enrollment team at managing continuous change and at monitoring the changes in today’s students? Is your enrollment strategy “playbook” in need of updating?
For an overview of the latest keys to enrollment success, I encourage you to attend Noel-Levitz’s upcoming 2015 Enrollment Management Workshop Series. At this workshop, I will be presenting a top-line overview of the ever-changing world of enrollment management, including the complexities of responding to changing demographics and the critical elements of a successful student recruitment and marketing program. My observations will be drawn from over 50 campus visits I’ve made in the last year or so, and from keeping an eye on the latest research.
I won’t share everything here that I’ll share at the workshop, but I will share some key points. In the current environment, understanding and organizing for the “new normal” isn’t an option. To be effective, campus enrollment teams, together with their senior colleagues, must address today’s increasing calls for accountability, affordability, and efficiency, while delivering enrollment and revenue outcomes, relevant academic programs, and improvements to all aspects of the student and prospective student experience. Adding to the pressures are increasing levels of competition and an accelerating use of technology and data to continuously fine-tune strategies and react to changes.
How I see colleges and universities responding to today’s environment
In response to these and other challenges, I observe today’s colleges and universities finding ways to become more strategic, efficient, and effective through initiatives such as:
- Developing longer-term plans
- Identifying and eliminating barriers to enrollment
- Knowing the profile of the persister
- Cultivating current students
- Identifying and responding to the marketplace
- Integrating campus silos
- Conducting meaningful market research
- Mobilizing the campus to assist with recruitment, marketing, and retention
The use of data is growing, too, as more campuses are employing analytics, tracking, and research to drive their decision-making and goal-setting.