When working with campuses that are interested in satisfaction assessment or those that are already assessing their students, often I get two questions:
- How are other schools successfully administering their assessments?
- How are other schools getting the most out of their satisfaction-priorities data?
For campuses administering the Noel-Levitz Satisfaction-Priorities Assessments, we have seen the greatest response rates when faculty members administer a printed survey to students during class—typically 75 to 100 percent. This does require an investment of time (and faculty willing to facilitate the survey), but it not only yields the greatest response rates, it sends a message that your campus is making a commitment to surveying students about their experiences.
Of course, in many cases, online surveying may be the better option (or the only option for online learners). In this case, you can still target specific classes and have students complete the survey during a designated class time—the rates compare favorably to completing print surveys during classes. You can also send surveys to your students via e-mail. The responses rates tend to be much lower (expect 20-30 percent at the upper end), but you can also cast a wide net across the entire student body.
After you have administered the surveys, you need to have a plan in place to actually put the data to work. Who will be involved in analyzing the data, as well as making and implementing changes, and how will you inform the campus of what changes have been made? Each institution has their unique formula for making this work as well has how they use the data. Below are just a few examples of how our clients are getting the most from their assessment activities: