Admissions funnels are changing. Our latest report–the 2010 Admissions Funnel Report based on poll results from colleges and universities all over the country–has confirmed that. But the real question is, how do you deal with the changes? What do you do next?
Clearly, admissions teams must adapt to the new ways that prospective and future students enter (or don’t enter) the admissions funnel, as well as evolving yield and admit rates. The key to being successful moving forward is to identify challenges and emerging trends proactively. To help you deal with these issues, we’ve taken the new data and come up with a list of things you can do.
Here are 7 tips for dealing with a changing admissions funnel:
- Stick with it. There can be problems with using admissions funnels to track and predict future enrollments. However, without funnel data everything becomes just a guessing game. Stay informed on the way that your campus works and continue monitoring funnel numbers so you can forecast future yield rates and enrollments as accurately as possible while anticipating future changes.