Our latest research report, the Mid-Year Student Retention Indicators Report, showcases some important benchmarks when measuring retention and completion rates. The information can be useful for institutions looking to compare their performance to national standards. But colleges and universities that are looking for specific ways to improve their own retention rates will need to do more than just analyze national trends. They need to set realistic retention goals and develop strategies to reach those goals.
These two processes can be overwhelming for institutions facing significant student losses, or even for campuses looking for small improvements in student retention. However, the following six steps can help guide your institution through the goal-setting process and help you turn those goals into retention strategies that work.
1. Find out your campus’ retention indicators
Looking at trends and data from other institutions can be useful for comparison’s sake, but when figuring out how best to improve retention rates at your campus, it’s crucial that you identify which specific challenges and opportunities are especially pertinent to your students. Set up a side-by-side comparison of the benchmarks in our report and your own trend data to assess your performance and better understand which factors serve as indicators for your retention success.