I’ve been preparing to participate in the keynote address for our CMS partner, OmniUpdate. Their OU Campus User’s Conference is a great event to connect with some of the most talented and productive Web and e-communications folks in higher education.
One of the themes that emerges from these conferences is our gratitude that the arena of “Web” gives us a platform to try new things that may succeed and may not. In other words…
The Web Offers Forgiveness and Redemption!
Here’s what I mean. The scary thing about Web development is the combination of possibilities and details. There’s so much our sites have to do to support our recruitment, advancement, and overall communications goals. Add that to the never-ending cavalcade of shiny new Webby widgets and there are a lot of ways you can go wrong.
But that’s my message today—try stuff and be ready to get it wrong! The trick is making sure that you’re choosing the right shiny bits to chase after and that you have the right metrics in place to tell you whether or not you made a good bet. [Read more…]