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How does your application data compare?
Take a data-informed approach to the recruitment of high school seniors! Study your own data. Data should drive your strategies.
I can help you take a look at your current efforts to communicate, engage, and recruit high school seniors and uncover opportunities to make your communications more effective, target prospective students who fit your enrollment goals, and other strategies. Email me and I will be happy to set up a time to talk—with me or one of my student search colleagues.
In a series of studies over the last few years, Ruffalo Noel Levitz has documented the link between student satisfaction and several key institutional metrics:
- Retention: Student satisfaction is linked with HIGHER retention based on a 2009 study by Dr. Laurie Schreiner. Student satisfaction accounts for 17 percent of the variation in retention at four-year institutions. A 2015 study by Dr. Karen Miller also revealed a strong correlation between student satisfaction and retention at two-year community colleges.
- Graduation Rates: A 2014 Ruffalo Noel Levitz study reported that overall institutional student satisfaction rates were tied to HIGHER institutional graduation rates in a linear relationship for four-year private institutions, community colleges, and career and private schools. Four-year public institutions also reflected a link that peaked with medium range graduation rates and then declined slightly with the highest graduation rates.
- Alumni Giving: Four-year public and private institutional student satisfaction levels were HIGHER for institutions with greater alumni giving rates, based on a 2015 Ruffalo Noel Levitz study. Satisfaction with campus involvement and individual relationships had the strongest correlation with greater alumni giving levels.
Which topics would you like to see more of on this Noel-Levitz blog?
This poll should take less than a minute to complete and will provide valuable input for future posts, helping to guide the content and topics so they cover the most-relevant higher education issues.
Thank you in advance for your feedback as we work to improve the quality and focus of the information we share on these pages.
Background: Why Noel-Levitz created this blog
In 2010, Noel-Levitz launched this blog to help facilitate discussion with the higher education community. Since then, we’ve published research and ideas on a range of topics from graduate student recruitment to student satisfaction to QR codes.
In all, we’ve published more than 150 posts written by more than 30 of our consultants that have been read by tens of thousands. We’ve also shared our thoughts with readers through our Strategies e-mail newsletter, our growing Twitter and LinkedIn communities, and of course with our campus clients.
We are truly open to hearing your thoughts, and we hope you will take a moment to share them by completing the poll.
More than 1,500 higher education professionals have joined us in Chicago this week for the National Conference on Student Recruitment, Marketing, and Retention. We at Noel-Levitz appreciate their participation, especially in light of tightened budgets for travel and professional development. While many of them come to hear from enrollment management experts and campus practictioners who are sharing successful strategies for recruiting and retaining students, they also provide a tremendous collective knowledge that informs and strengthens the experience of this conference. Seeing this turnout reminds us that higher education is above all a community dedicated to the mission of enrolling students and helping them achieve their educational goals. We are grateful for the presenters and attendees who together make this event one of the most invigorating in enrollment management.
Thank you to all who are attending this week, and for those who couldn’t make it, we hope to see you next year in New Orleans, July 16-18, 2013.
The term “college student” still conjures images of freshly-graduated high school seniors arriving on college campuses. However, the reality is that just under 60 percent of college students currently fall in the traditional 18-24 age range, and the proportion of students 25 and older will continue to skew higher as the decade progresses.
The U.S. Department of Education recently released its Projections of Education Statistics to 2020, examining projected changes in educational enrollment from elementary school through college. The report shows a significant increase in the number of students aged 25 and older expected to enroll in college by 2020:
Recently The Chronicle of Higher Education included a chart based on data from the NCES’s recently released “Condition of Education, 2011” that raises some questions for those who are interested in the differentiation of educational product by sector.
The chart shows the amount spent per student on instruction, research and public service, and services and academic support. Part of the chart shows that “For-profit institutions spend far less on instruction than do other four-year colleges, and they spend almost nothing on research.” What caught my eye, though, was the contrast between four-year publics and four-year private nonprofits, both in the amount spent per student on instruction and the amount spent per student on services and academic support. It also offers an interesting lesson in interpreting data.
Last week, Kim Clark at U.S. News and World Report, contacted Noel-Levitz for some background on the article, Here Come $60,000-A-Year Colleges: Many elite colleges are about to break the $60,000 price barrier. My colleague Scott Bodfish and I provided some context and insights based on our research and experience in the field. The article makes some very good points and it got me thinking about how colleges set price. Historically, there have been five broad approaches.
• Cost-based pricing: This approach sets cost solely in the context of internal fiscal needs and tends to ignore the realities of the external marketplace. It can work effectively for institutions with strong demand.
Inside Higher Ed reports that quite a few public universities will increase tuition by double-digits next year, brought on by revenue shortfalls as state budgets are slashed. Increases of 15, 20, and even 30 percent could be in store for some of the country’s biggest university systems. There is some good news toward the end of the article as it spotlights states that have held increases in check. Overall, though, higher education’s economic woes seem to be worsening.
What are your campuses doing to cope with these financial pressures?