For the past 20-plus years, Noel-Levitz has conducted surveys to determine the best practices in the field of enrollment management for four-year private and public institutions, as well as for two-year public institutions. Once again, in April 2011, a 97-item survey was released to identify what works and what doesn’t work so well in the areas of marketing and student recruitment. (Watch for a separate study forthcoming on best practices in student retention.)
This year’s findings for recruitment and marketing show that activities that encourage more extensive relationships with staff and students of the institution, as well as those that encourage students to take action, are viewed as the most effective practices for institutions to utilize. The findings also identify several common practices which are used at many institutions and deemed very effective.
Top practices, including unique differences by sector
Not surprisingly, the most effective practices across institution types (four-year and two-year, public and private) included:
- Offering opportunities for students to visit campus.
- Using current students in the recruitment process.
- Encouraging students to use the Web to apply.