Noel-Levitz conducted numerous studies in 2013 to further understand the behaviors and attitudes of prospective and current students in higher education as they relate to student success, student retention, and new student enrollment. We also examined current campus practices for marketing, student recruitment, student retention, and college completion. Here are just a few highlights from all that we learned this year:
1. Most college-bound students are using mobile browsers but many college websites aren’t mobile-ready.
Nearly 70 percent of prospective, college-bound high school students have looked at college websites on mobile devices—even more among students from abroad—but only about half of college sites are mobile-optimized. See our 2013 E-Expectations Report, E-Expectations report on international students, and 2013 Marketing and Student Recruitment Practices Benchmark Report.
2. Only 59 percent of incoming first-year undergraduates report they have a solid system of self-discipline for keeping up with schoolwork, but 59 percent also want help with study skills.
When compared to incoming female students, incoming male students appeared to have less self-discipline and to be less interested in receiving help. See our 2013 National Freshman Attitudes Report and Freshman Attitudes Report for Two-Year Colleges.
3. Online graduate students are among the most satisfied students in higher education.
In this year’s satisfaction reports, we examined the satisfaction of adult learners, traditional-age learners, and graduate and undergraduate online learners, including many differences by topic and institutional type. See our 2013 National Online Learners Report, 2013 Adult Learner Satisfaction-Priorities Report, and 2013 National Student Satisfaction and Priorities Report. Also see the 2013 Report: Online Student Readiness and Satisfaction Within Subpopulations.