Are you serving those who have served? Now that we are in an era where every campus “should” have a net price calculator (NPC), we find more and more campuses look at their NPCs as a recruiting tool. During the first couple of cycles after the mandate requiring all colleges and universities to have an NPC solution, it wasn’t uncommon to find (or not find) an institution’s calculator buried on its Web site. Today, we’re seeing campuses create solutions that showcase their institutional aid to their prospective students. Among the underserved groups our campus partners are targeting with their NPCs are those who may qualify for military benefits.
There are many post-9/11 benefits for students who have served in the military, including the Yellow Ribbon Program, Montgomery GI Bill, and several other programs your prospective students may qualify for. If your campus has a fairly large population of students enrolling who qualify for military benefits, should you modify your calculator to help answer questions from this important population? We know students are interested in learning what’s available to them (in the form of merit aid). When we look at the more than 2.37 million NPC starts across all the campuses that use our NPC (the Noel-Levitz TrueCost Calculator), 70.5 percent of those who start the survey will move through the scholarship page, while 50.77 percent of those students continue through the end of the survey (and our survey only takes about 3 minutes to complete).