Noel-Levitz’s just-completed study of admissions office funnel trends offers nearly 130 new benchmarks for admissions offices at four-year public and private institutions to assist campuses with accurately forecasting yield rates and enrollments.
Among the findings:
- Four-year private institutions have seen freshman yield rates (admit to enroll) drop from 36 percent to 29 percent over the past seven years while yield rates for transfer students have dropped from 57 percent to 53 percent. In contrast, yield rates for public universities have either leveled off or are following no noticeable trend lines.
- “Secret shopper” applicants were more numerous in 2009-2010, as one-third of freshman applicants and approximately half of transfer applicants to four-year public and private universities waited to contact their chosen institution(s) until they submitted an application.
- Inquiry-to-applicant conversion rates have increased significantly over the past seven years for public and private institutions, rising 11 and five percentage points at each institution type, respectively.