In an era of economic difficulty and soaring college costs, price is naturally a concern for many prospective college students and their families. In light of this, the federal government has mandated that colleges and universities must display online net price calculators on their Web sites by October 31, 2011.
While this is a federal requirement, it is also a great opportunity for institutions to add a strong student recruitment tool to the campus home page. More and more college students are conducting their college searches anonymously online, and the cost of attending a college is one of their top questions. If you can address their concerns about cost—and especially about financial aid and scholarships—you’ll take a big step toward engaging a prospective student and pushing them further into your recruitment funnel.