At Noel-Levitz’s national conference in early July, participants were actively engaged in discussions about emerging trends that are influencing student enrollments at their institutions. On some campuses, these trends are already aggravating the usual ups and downs of enrollment. I had a number of conversations with campus leaders who were trying to decide if the appropriate response is a more systematic approach to planning, such as the strategic enrollment planning approach we advocate.
Given the prevalence of these concerns, I put together the following Enrollment Stability Quiz to help readers assess how well prepared they are for the trends sweeping across higher education, and to test their readiness for Noel-Levitz’s strategic enrollment planning process. Use these 11 questions to see if your campus is ready for these powerful changes.
Circle yes or no to the following:
Yes No – We include environmental scanning results when we build our annual enrollment goals for both new student and continuing student enrollment.
Yes No – My institution knows how shifting demographics in our primary, secondary, and tertiary markets will influence its enrollment numbers over the next five to ten years.
Yes No – My institution has a written plan to respond to changing demographics in our primary, secondary, and tertiary markets.