Noel-Levitz conducted numerous studies in 2014 to further understand the behaviors and attitudes of prospective and current students in higher education as they relate to student success, student retention, and new student enrollment. We also examined current campus practices for online student recruitment. Here are just a few highlights from all that we learned this year:
1. Half of college freshmen want career services upon arriving. In a new study, the desire of incoming freshmen for career services ranked highly among 25 measures of students’ desires for institutional services. There is also some evidence that freshman demand for career services remains high at mid-year. Download the 2014 National Freshman Attitudes Report, its Addendum by Race/Ethnicity, and Changes in Freshman Attitudes Following a Semester of Classes and Interventions.
2. White public high school seniors are expected to decline by 4.2 percent; Hispanic public high school seniors are expected to increase by 44.6 percent over the next ten years. A special report projects significant changes in higher education enrollments, based primarily on data from WICHE, the Western Interstate Commission for Higher Education. Download the 2014-24 Projections of High School Graduates by State and Race/Ethnicity.
3. Many undergraduates do not feel that the tuition they pay is a worthwhile investment. In our latest national report on college student satisfaction, only approximately half of students at four-year institutions agreed that the tuition they pay is a worthwhile investment. In addition, less than 50 percent of students at those institutions and 42 percent at community colleges were satisfied with the availability of financial aid. See our 2014 National Student Satisfaction Report, its four supplements by sector, and a special companion report, The Relationship of Student Satisfaction to Key Indicators for Colleges and Universities.
4. Students’ levels of financial need continue to rise. In our 2014 Discounting Report, we found that “high need” undergraduates at a sampling of four-year private institutions continued to enroll at these institutions in greater numbers while enrollments of undergraduates with less need continued on a downward trend. The study was based on a comparative sample of institutions that are partnering with Noel-Levitz to strategically award their financial aid.