The talk on every campus in the coming weeks centers around upcoming exams, graduation, and the May 1 response date for recruitment. Anxiety and anticipation abound as campuses plan to seat classes for the fall. Even though everyone knows that June 1 is “the new” May 1, the universal response date remains a key time for most of those in the world of enrollment management. As you move toward that date and continue to push for optimized enrollment for fall 2012 (the number of students you want, the types you want, and at the revenue line you need), there are many essential factors to monitor and measure on a point-in-time comparison dashboard. I’ve included three for your consideration:
1) Application, admit, and deposit numbers for targeted market segments
As different types of students apply, deposit, and even melt back out of the counts on differing timelines, it’s important to track and monitor the populations that are important to your campus on a weekly or bi-weekly basis, identify enrollment trends, and craft timely responses to those trends. Most schools will track in-state and out-of-state students separately. Some schools keep an eye on student athletes, while others are more interested in trends by major. But all agree that the most successful recruitment tracking involves segmenting the market into groups of like students.