College-bound high school students have more ways than ever to learn about an institution. They can find out about any institution at any time with a few terms in a search box. They also have growing expectations of personalization and gathering information on their own terms in whichever sequence they choose. This means campuses have to be prepared to meet these expectations regardless of how or when college-bound high school students gather information during their college research process. It requires a robust digital presence where all of those pieces are aligned and focused on delivering a dynamic, engaging experience to students.
The 2018 E-Expectations® Trend Report from Ruffalo Noel Levitz and OmniUpdate dives into this topic in great detail—you can download the full report now. Here are five key findings from this year’s study.
1) Students value resources across multiple channels
We asked students to rank the information resources that they use to support their college search. They had a wide range of digital, print, written, and video resources:
As you can see, college-bound high school students use a wide variety of resources in their research. Relying on a print piece, a web page, or an email message to get your point across is ineffective, you need all of your resources and channels to work together. [Read more…]