At the 2014 National Conference on Student Recruitment, Marketing, and Retention a couple of weeks ago, my colleague Scott Bodfish and I presented a session entitled, “Do Lower Prices Increase Student Satisfaction?” To answer this question, we looked at national data from the Student Satisfaction Inventory™ within the context of IPEDS data variables. We grouped schools into three categories based on these variables for tuition:
- Low—bottom 25 percent in tuition cost
- Medium—middle 50 percent
- High—top 25 percent
In addition to looking at tuition levels, we looked at graduation rates (see my blog from June 19) and enrollment size to observe differences in satisfaction with these indicators.