In a poll of higher education officials conducted in November 2015, campus leaders at four-year institutions gave their highest marks to in-state students when evaluating a list of 10 populations to target for enrollment. The poll from Ruffalo Noel Levitz asked the officials to rate the effectiveness of targeting the 10 populations using a four-part scale: “very effective,” “somewhat effective,” “minimally effective,” and “practice not used.”
In addition to in-state students, respondents from four-year private institutions also gave their highest marks to out-of-state students and high-academic-ability students, while respondents from four-year public institutions gave highest marks to transfer students and out-of-state students.
Despite the high ratings for targeting out-of-state students, the poll found that 21 percent of four-year private institution respondents and 15 percent of four-year public institution respondents were not targeting these students.
Download the complete findings of the poll
For the complete findings of the poll—covering student segments, event marketing, advertising, search practices, digital marketing, and communication modes—see the 2016 Marketing and Student Recruitment Practices Benchmark Report. Don’t miss the ratings of internal operations, planning and leadership practices, and more in the report appendix.