Noel-Levitz recently surveyed more than 2,000 high school seniors about using mobile devices in their college searches. More than half (52 percent) of those students who said they used a mobile device at least once per week reported visiting a college’s mobile site. The experience was quite positive for many of those students.
Forty-nine percent of students said that their experience on a mobile site strengthened their perception of the campus; only 2 percent said the mobile experience had a negative impression. Likewise, 47 percent of students said that they would return to a school’s mobile site.
These findings clearly indicate that providing a quality mobile site experience for prospective students can have significant benefits. It provides additional opportunities to connect with these students regardless of where they are browsing the Internet. Consider implementing the following strategies:
More information about our mobile survey will be released in January 2012. If you have any questions about providing a quality mobile experience for prospective students, please contact me. Or check out our 2011 E-Expectations report for more information on the online expectations and behavior of college-bound high school students.
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